MIA: Marketing In Action

Jaipur is witnessing something it has never seen in ages. A fire spread over 2-3 kms, flames as high as 70 mts and visible from 15 kms. Such is the scene at the site of Indian oil depot in Jaipur where a fire broke out yesterday. A fire broke out in the Oil depot in Jaipur's Sitapura industrial area during the transferring of the fuel. The depot houses 11 oil storage tanks 4 for diesel, 5 for petrol and rest for kerosene. A loud blast was heard at about 7:30 pm last night and since then a huge flame is being seen in the south of Jaipur. More blasts were heard at the site as the fire spread to other oil tankers. The administration and fire fighters are waiting helplessly for the fuel to burn off and the fire subsides so that they can enter the affected area and start the fire fighting procedures. The area in around 5 km radius is being evacuated which has around 10 colleges and many industries. According to latest reports the fire is still burning and the efforts are on to save the ...

Travelling has become a harrowing experience and a significant amount of our productive hours are spent on the road stuck up in traffic but what if we could make a productive use of this time. What if we have a PC in your car. A ' Car PC ' has been designed by iWave by using a motherboard developed with Qseven technology and Intel Atom processorThis 'Car PC' can be embedded into the headrest behind the driver's seat. The size of the PC makes it easy for car manufacturers and those providing cab services to incorporate seamlessly into the vehicle, without any alteration to the design. The PC runs at 1.1 or 1.6 GHz speed using sub 10 watts of power, one sixth of the power required to run normal PCs. With two USB ports on the driver's side, it is also possible for passengers to use 3-G wireless broadband to stay connected. "People have problems using laptops since they are concerned about its battery life," Saliya said. "Since the Car...

Yahoo! recently launched its new brand campaign, saying that its YOU who matters the most! Yahoo is positioning itself in a new avatar, which states its new initiative of empowering users to surf & use the internet as they wish to. Yahoo! is launching its new brand campaign, saying that its YOU who matters the most! In continuation of its efforts to re-establish themselves, Yahoo Inc. is planning a massive global marketing campaign, according to people familiar with the effort. The Internet company's new tagline, according to one of those people: "It's You!" This new initiative is focused on empowering users to surf & use the internet as they wish to. The email product from yahoo, the yahoo mail is also offering an array of customization features as a part of their efforts of becoming more user friendly. The Y in the "You" is the Y from "Yahoo" and the famous Yahoo exclamation point will pop up too, this person said. The ads are being creat...

Hi Have been thinking of sharing with you all whats the in-thing or whats out of trendz these days and the idea of this blog came in. My tech background may keep topics a bit techy but i assure you of some stuff from all the walks of life. Enjoy !!