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Showing posts from January, 2016

Product Innovation: Motorola is Here to Stay

Motorola rolls out new digital campaign #MotoFaceOff to stir up hype around the launch of its premium phone - Moto X Force. In this rapidly changing world, the marketing war is fought on so many grounds that we couldn’t even think of a decade back. And when it’s a technology cum personal white good like mobile phone people are extra careful in choosing their pick as the market is flooded with new arrivals every day and every new comer at least a few notches above the predecessor. In this tough market how a brand like Motorola is planning to take its competitors head on though product innovation is something really interesting to know. Read the complete article here: http://bit.ly/1PqaVO1 Source: www.afaqs.com