MIA: Marketing In Action

Enough has been said and written on how to achieve your goals and motivation to fulfill your dreams but with time I have realized that our everyday life needs a motivation to get up in the morning and take on the grills of the daily life. And accomplish all the things you are supposed to do everyday day. it's easy to find a motivation to win a game or gain promotion but what about the motivation needed to get up each morning and carry on your daily chores, go to the office, finish your daily routine and hit the bed. Even I feel demotivated to do so each day and have found a set of do’s to keep myself motivated in everyday life. Let’s discuss a few of those here. 1. Read a motivational quote every morning  It is very important to start your day with a positive thought, it sets the tone of the day. The best way to do this is following someone on twitter who keeps tweeting inspirational quotes or there are numerous apps for this as well. A positive thought in the

Someone has rightly said that your experiences are more valuable than materialistic possessions in life. Why people travel alone? Will having a companion won't make it more fun and convenient?  Such things would often come to my mind whenever I come to know about someone travelling alone. And if it's a woman I would be the first one to question the safety. But what makes people travel alone especially women. I spent some time last week doing an online research and talking to some of my female friends trying to find answers to some of the questions. World is traveling alone A little bit of research online tells me that exploring the world alone is a fast growing trend, according to an analysis by 101holidays website, on its 100,000 bookings 35% of their clients are single travelers. They have also reported that the trend is only increasing year on year and they have even launched a site dedicated to single travelers. It also says that solo travel is especially very

A guide to digital marketing for late starters. If you are a shop owner, a local brand or an established one, in case you haven’t made a presence online, hopefully you realize your mistake very well and repenting having not done it till now. But in case you haven’t realized it still, the following pointers will help you realize this: Exponential increase in Internet usage  89% of users regularly use search engine for products and services  Number of smartphone users has gone way beyond computer users  Most Sales interactions are happening online  Cost effective as compared to other media (but it’s not free)  A medium to reach large, astute and knowledgeable audience I hope above reasons helped you understand the criticality of the situation. If you don’t go online still, you might loose the bandwagon forever. Let’s face it, we are living in a digital era. We may have no idea where it will lead us to in future, but there’s no going back now. It doesn’t matter how m

Data has been the most fundamental ingredient of effective Business Intelligence which helps management with insights useful in making informed decisions and helpful in deciding the future of any organization. Let's Understand  understand the difference between two often confused terms- Data Analysis and Big data in detail and why Big Data Analytics is different from Normal Data Analytics. Data Analysis and Big data are not the same Consider a book shop with sales and purchase data for an entire year containing figures for the number of customers, sales of books of each genre/author in each month, the amount of purchases made by each customer etc. This data can be used to derive business intelligence for the book shop to answer the following questions: ·          Books of which genre are sold more in which season? ·          What is the average purchase capacity of the customers? ·          Which author was in demand this year? ·          Which month sees the

Motorola rolls out new digital campaign #MotoFaceOff to stir up hype around the launch of its premium phone - Moto X Force. In this rapidly changing world, the marketing war is fought on so many grounds that we couldn’t even think of a decade back. And when it’s a technology cum personal white good like mobile phone people are extra careful in choosing their pick as the market is flooded with new arrivals every day and every new comer at least a few notches above the predecessor. In this tough market how a brand like Motorola is planning to take its competitors head on though product innovation is something really interesting to know. Read the complete article here: http://bit.ly/1PqaVO1 Source: www.afaqs.com