MIA: Marketing In Action

While talking to a group of Chinese during his recent visit to China, US president Mr. Barack Obama was asked about the great firewall in China and twitter. Obama was asked by a student, "Do you know about the great firewall and should we be able to use Twitter?" His reply: " I have never used Twitter but I'm an advocate of technology and not restricting internet access ." He's never used Twitter! Shocking, given that his account with 2.6 million followers has even been "verified" by Twitter headquarters! This is interesting considering the Internet, and social media in particular, was considered a large part of his ascension to the Presidency. Obviously, he had a killer team around him that was able to embrace the web without the then-Senator getting too much involved. Still, it’s somewhat surprising that he never sent any of his own tweets during the primaries. And undoubtedly part of us wants to believe that when you see tweets like “This is his

The pay-TV provider Bskyb is all set to provide live football matches to iPhone users in UK. The matches can be watched over a wi-fi connection for £6 a month. Besides the Premier League, users can also watch Scottish football, cricket and golf via Sky's new application. BSkyB, which is 39%-owned by Rupert Murdoch's News Corp, has been launching applications for news and sports to try to expand its reach on mobile devices. One requires to download Sky Mobile TV application which can be downloaded freely. The Sky Mobile TV app gives high quality viewing experience offered by iPhone and iPod touch. There have been 2 million downloads of Sky applications on the iPhone to date, including Sky Sports and Sky Sports Football Score Centre. Other users can watch Sky Mobile TV on other mobile phones over the 3G network offered by several mobile phone companies.

BMW M3 convertible launched in India The Indian car market carries an array of new and exciting car models from different segments. Car manufacturers continuously launch new car models and upgraded versions of existing cars to attract car buyers in an extremely competitive market. Recently the Indian market was added with a really gorgeous automobile in the entire segment. BMW, is back in India with one more model under M series, the new BMW M3 Convertible. Like all other BMW models this hot looking convertible offers new possibilities to experience with out compromising the driving dynamics. While ensuring a sports car performance the car is also fit for routine city driving. The M3 Convertible gets it excellent driving potential from the 4.0L new 8-cylinder power unit churning out 420 hp. The car offers a wide range of paint finishes and wheels to choose from. The seductive convertible costs Rs. 76, 50,000 lakh in the Indian market. Way to go friends...