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The all new Yahoo!


Yahoo! recently launched its new brand campaign, saying that its YOU who matters the most!

Yahoo is positioning itself in a new avatar, which states its new initiative of empowering users to surf & use the internet as they wish to.

Yahoo! is launching its new brand campaign, saying that its YOU who matters the most!
In continuation of its efforts to re-establish themselves, Yahoo Inc. is planning a massive global marketing campaign, according to people familiar with the effort. The Internet company's new tagline, according to one of those people: "It's You!"


This new initiative is focused on empowering users to surf & use the internet as they wish to. The email product from yahoo, the yahoo mail is also offering an array of customization features as a part of their efforts of becoming more user friendly.

The Y in the "You" is the Y from "Yahoo" and the famous Yahoo exclamation point will pop up too, this person said. The ads are being created by Ogilvy & Mather, a unit of Dublin-base WPP PLC, according to people familiar with the effort.

For the first time, Yahoo is also allowing users to tweak its signature tune (called Yodel).


So get your internet experience more customised with Yahoo!
After all, it's all about YOU!

for more info http://online.wsj.com/article/SB125349089706626457.html

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