MIA: Marketing In Action

Branding & Identity: ECO RE:STORE Campaign: Food Myths Campaign: Time To Grow UP Title of the brief – Import/Export This brief was divided into 2 parts. Our first task was to carry out primary research over the summer holidays. We had to research and compile a list of ‘Top 10 international ideas, services, and/or innovations that could be imported or exported between countries.’ The second part of the brief was for us to plan and design a campaign to import or export the idea from the country of origin to another. Campaign Title: Time to Grow UP Essence of Idea Being driven up the wall by land scarcity, Vertical Gardens are a growing trend in urban landscaping around the World. These living, breathing walls purify your air, and keep you naturally warm in the British winter.  Originally from France, this practice has since travelled the globe from Bangkok to Japan, from Australia to America. And only recently, this has shown potential in London with t

What if your Roti (bread) asks you if you washed your hands? Yes this is what the 2.5 million roti's will read at the Kumbh mela, supposedly the largest congregetion of Humanity on earth. Hindustan Lever, country's largest consumer goods company with its creative agency Ogilvy are reminding those visitng the Kumbh mela if they washed their hands before eating. The innovative idea is the brain child of Ogilvy Action, the activations arm of Ogilvy under the aegis of Vipul Salve, the NCD. This innovative idea came after a grill which went on for 8 long months and discussing 200 obvious options of engaging the mela attendees in health related games or some similar activities but HUL was looking for something really out-of-the-box. A heat stamp was specially made to make the impression of the message on the chapattis. The agency also tied up with over 100 dhaba owners in the vicinity and handed out more than 2.5 million chapattis stamped with the Lifebuoy message. With

Ad spending rose 3.3 percent year-over-year, from January to September 2012, according to Nielsen’s quarterly Global AdView Pulse report . Though advertisers continue to spend the most on television ads, Internet and cinema ad spend grew the most during the period at 7.7 percent and 9.2 percent, respectively. Internet Display Internet advertising benefited from budget increases by advertisers in the financial, fast-moving consumer goods (FMCG) and telecommunications categories. Telecommunications companies, which saw the greatest percentage increase in advertising spend for the year-to-date, increased their display Internet ad investments by more than 25 percent during the period. Display Internet advertising even increased in Western Europe’s beleaguered advertising market, rising 9 percent during the first three quarters of 2012. In fact, display advertising was the sole media type to experience spending growth in the region. Cinema Cinema advertising is re

Don't miss the piece of copy at the bottom. Amazing work by O&M- Mumbai for Nataraj Pencils. Once again they have proved that it takes an idea more than anything else for an ad to be really amazing. But I really doubt how much it will attract the actual TG of the product i.e. the young kids. Well anyways, Kudos to the team for this amazing piece of art. :) AnujShailGupt