Branding I have sacrificed a promising career in IT to get into Advertising and Marketing and lack of any formal training keeps my hunger for any knowledge in these areas burning. It keeps me on a constant learning path. Brand and Branding are the most talked about and discussed topic in the field of marketing but yet the Making of a Brand has always been a big mystery. It begins with the understanding that a brand is far more than just a name or a logo. Instead, it’s comprised of a complete set of attributes and tools, or “identity elements,” that give the brand a unique identity. Brand elements Name At the core of a brand identity is the name, outliving ad campaigns, taglines, and even logo treatments. Descriptive names such as Intel and QuickBooks work because they immediately suggest positive attributes, while key associations for coined names such as Kodak and Exxon have been crafted over time. Logo Almost all of the world’s strongest brands h
Brands, Marketing, Technology and more.