MIA: Marketing In Action

People in India and even abroad are observing the biggest Social Media Sensation of the recent times. The quirky song from the latest Tamil film by Dhanush & Aishwarya is taking the online world by fire.   After a buzz in K-Town, Why This Kolaveri Di... from Aishwaryaa Dhanush's  3  has become nothing short of a phenomenon across the nation. Within a week of its release, the song had an amazing 1.3 million hits on  YouTube , more than a million shares on Facebook and is the current fad on Twitter. The added bonus is its lyrics, which are part Tamil and part English and a hit with non-Tamilians as well. It is in broken English, what we call 'Tanglish'. It is hummable and the lyrics are catchy.   The song has worked really well. Tamil star Dhanush's  Kolaveri Di  has become an internet rage overnight. And Bollywood stars are lovin' it too! Neha Dhupia  tweeted: 'And the #kolaveridi storm is still on!' Amitabh Bachchan  tweeted: 'Just heard #Ko

Mobile developer and Harvard CS student  Connor Swick  has has recorded Mark Zuckerberg , Facebook VP of Engineering Mike Schroepfer and engineering director Jocelyn Goldfein’s visit to Harvard today — the purpose of which was to convince Harvard CS grads to pick the storied social network when choosing future employers. Courtesy: techcrunch

Disruptive companies create such innovative products that invade the market, force changes to create new sectors in the industry. Below we discuss a list of top few disruptive innovations of their kind. The very name of the product are now synonymous with the segment e.g. the way tablets are synonymous with iPads. Courtesy: infographics