Brand Building is more relevant to B2C companies. As a B2B marketer, you've been hearing this for a long time. The best B2B Marketers think differently. The approach to B2B marketing has changed in recent years and the most significant change is the increasing importance of brand-building activities in the b2b space. Transmission , the largest independent global B2B marketing agency, launched its report on THE STATE OF B2B BRAND BUILDING, at the Cannes Lion Festival of Creativity 2022. Here are a few KEY TAKEAWAYS from the report: - Brand is climbing up the boardroom agenda, with 60% of B2B marketers considering it to be a priority for the CEOs and boards. - High-performing demand generation campaigns may drive interest in your solutions, but they don’t change behaviour or affect relationships. - Brands need to build some distinctiveness to encourage actions in their favour. - There is still a clear lack of creativity in B2B brand building which helps in having this distinctivene
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