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Showing posts from May, 2013

Advertising Excellence: Time to Grow Up

Branding & Identity: ECO RE:STORE Campaign: Food Myths Campaign: Time To Grow UP Title of the brief – Import/Export This brief was divided into 2 parts. Our first task was to carry out primary research over the summer holidays. We had to research and compile a list of ‘Top 10 international ideas, services, and/or innovations that could be imported or exported between countries.’ The second part of the brief was for us to plan and design a campaign to import or export the idea from the country of origin to another. Campaign Title: Time to Grow UP Essence of Idea Being driven up the wall by land scarcity, Vertical Gardens are a growing trend in urban landscaping around the World. These living, breathing walls purify your air, and keep you naturally warm in the British winter.  Originally from France, this practice has since travelled the globe from Bangkok to Japan, from Australia to America. And only recently, this has shown potential in London with t