MIA: Marketing In Action

A guide to digital marketing for late starters. If you are a shop owner, a local brand or an established one, in case you haven’t made a presence online, hopefully you realize your mistake very well and repenting having not done it till now. But in case you haven’t realized it still, the following pointers will help you realize this: Exponential increase in Internet usage  89% of users regularly use search engine for products and services  Number of smartphone users has gone way beyond computer users  Most Sales interactions are happening online  Cost effective as compared to other media (but it’s not free)  A medium to reach large, astute and knowledgeable audience I hope above reasons helped you understand the criticality of the situation. If you don’t go online still, you might loose the bandwagon forever. Let’s face it, we are living in a digital era. We may have no idea where it will lead us to in future, but there’s no going back now....

Data has been the most fundamental ingredient of effective Business Intelligence which helps management with insights useful in making informed decisions and helpful in deciding the future of any organization. Let's Understand  understand the difference between two often confused terms- Data Analysis and Big data in detail and why Big Data Analytics is different from Normal Data Analytics. Data Analysis and Big data are not the same Consider a book shop with sales and purchase data for an entire year containing figures for the number of customers, sales of books of each genre/author in each month, the amount of purchases made by each customer etc. This data can be used to derive business intelligence for the book shop to answer the following questions: ·          Books of which genre are sold more in which season? ·          What is the average purchase capacity of the customers? · ...