MIA: Marketing In Action

This time in Ads to admire presents some really inovative OOHs put by the companies. MTS: The telecom giant has put up a giant internet device. Nano with a very simplistic creative by Rediffusion maintains its lively colours and gears up for the new year. Vodafone with its history of innovation takes a different medium to convey the 3G message.

#twitter #increasefollowers Courtesy- #infographics

People in India and even abroad are observing the biggest Social Media Sensation of the recent times. The quirky song from the latest Tamil film by Dhanush & Aishwarya is taking the online world by fire.   After a buzz in K-Town, Why This Kolaveri Di... from Aishwaryaa Dhanush's  3  has become nothing short of a phenomenon across the nation. Within a week of its release, the song had an amazing 1.3 million hits on  YouTube , more than a million shares on Facebook and is the current fad on Twitter. The added bonus is its lyrics, which are part Tamil and part English and a hit with non-Tamilians as well. It is in broken English, what we call 'Tanglish'. It is hummable and the lyrics are catchy.   The song has worked really well. Tamil star Dhanush's  Kolaveri Di  has become an internet rage overnight. And Bollywood stars are lovin' it too! Neha Dhupia  tweeted: 'And the #kolaveridi storm is still on!' Amitabh Bachchan  tweeted: 'Ju...

Mobile developer and Harvard CS student  Connor Swick  has has recorded Mark Zuckerberg , Facebook VP of Engineering Mike Schroepfer and engineering director Jocelyn Goldfein’s visit to Harvard today — the purpose of which was to convince Harvard CS grads to pick the storied social network when choosing future employers. Courtesy: techcrunch

Disruptive companies create such innovative products that invade the market, force changes to create new sectors in the industry. Below we discuss a list of top few disruptive innovations of their kind. The very name of the product are now synonymous with the segment e.g. the way tablets are synonymous with iPads. Courtesy: infographics

Photographic illusion. Can you figure out which way up the photo actually is?

The much awaited (I am seeing since 2007) Bangalore Metro is finally going to start from 20th of Oct 2011. A few first hand glimpses of the project. Congrats Bangaloreans.

No one has time to write complete words and sentences now a days, esp the gen Y guys. They use it in chatting, FB statuses & comments, texts and what not. So here is the key to some of the frequently used abbreviations. Hope all those Not So Internet savvy parents will find it handy.  Happy chatting rofl : rolling on (the) floor laughing lmao : laughing my  ass  off brb : be right back brt : be right there gtg : got to go / good to go wsp : whisper wtb : what to buy wts : what to sell pm : private message rr : restroom afk : away from (the) keyboard btw : by the way im(h)o : in my (honest) opinion aka : also known as asl : age sex location atm : at the moment bbl : be back later ffs : for fucks sakes For more acronyms pls refer to:  http://www.gaarde.org/Acronyms

Steve Jobs was a visionary who changed the way we live, an innovator whose products were a blend of technology and creativity, a risktaker who wasn’t afraid to challenge the status quo, and an entrepreneur who led one of the most creative companies of our time. He shaped the computer to their present state and thus being compared with the likes of Thomas Edison and other visionaries and inventors. His courageous fight against cancer has brought strength to many. He will continue to live through his i's (iPhone, IPad, IPod, etc). May his soul rest in peace.

How would you react to see your face printed on your berger ??  Sounds weird ? Berger King has come up with this innovative idea where you get your photo on the berger wrap (Watch the Video). Social Media Case Study- Berger King Whopper face http://www.youtube.com/watch?v=hqHIBaBTp_w&feature=youtu.be

Just couldnt stop myself from sharing... Do I need to say anything ??? ;)

Good Manners Campaign by McCann Erickson, Mumbai Agency: McCann Erickson, Mumbai, India Creative Director: Prasoon Joshi Courtesy: adsoftheworld.com

Courtesy: Afaqs.com

Dominos seems to be taking the online marketing thing really seriously. They are present on most of the social networking sites and have an active face book page . They are also doing very interesting Emailers touching the hearts through their very creatively designed Emailers for the special occasions like Valentine and Word Cup. Watch a few of them here.

Here are a few interesting ads I found over the internet pertaining to No Tobacco or Quit tobacco.

Marketing: The story of a guy and a gal who met at a party...  Suppose you see a gorgeous girl at a party, you go up to her & say  1. "I am very rich. "Marry me!" - That's Direct Marketing " 2. 1 of your friends goes up to her & pointing @ you says: "He's very rich. "Marry him." -That's Advertising ."  3. Get her telephone number. The next day, you call and say: "Hi, I'm very rich. "Marry me - Telemarketing "  4. She walks up to U & says:"You are very rich! "Can you marry ! me?" - Brand Recognition 5. "I am very rich. Marry me!" She gives U a hard slap - Customer Feedback  6 "I'm rich, Marry me!" ur wife arrives. - Restriction for entering new markets

"Geeks Will inherit the Earth"- this is what London based journalist Angela Saini expresses in her book on the geeks, the Indians are, in the most positive way. How the world is getting affected by the Indian talent.  The title " Geek Nation: How Indian Science taking over the world". The book expresses her views on the Rise of India as the Scientific Superpower, an idea slightly forgotten under the most talked about India becoming a superpower. "Saini has a genuine talent for describing science" -  The Sunday Times Angela is a science journalist and author based in  London married to a journalist.   Her work focuses on science, technology and their impact on society. Angela's writing has been published in  New Scientist ,  Science ,  Wired  and  The Economist , and she's a regular reporter on BBC radio science shows, including  Digital Planet . Angela was shortlisted for the best feature award from the  Association of Brit...