Humankind is facing a never before challenge and this will change the way we know the world. We have never seen such a large population of the world, locked in homes for this long. In the last three months, we have realized that we will have to change a lot in our way of life as we move on. How Pandemic has changed the world for Marketers With more than half of the population living under restrictions, every marketeer is facing a two-pronged challenge. The first one is a sharp drop in sales and second, limited marketing channels. Even if they market, it’s very unlikely that people will be able to buy and sales will pick. And then, with shrinking revenues, marketers across the world, are under enormous pressure and, either already facing or will face the pay cuts or shrinking team sizes subsequently. What not to do at this time Marketers or brand managers need to be extra cautious while doing any communication. This is not the time to be an opportunist marketeer rather...
