Android Outshines iPhone

Now this may sound a bit weird for those not that technologically oriented, esp mobile but this is definitely something for that huge technical friend base of mine. The technology giant Google has got a point to cheer. According to NPD, a consumer marketing research organization, Google's Android platform is reported to have left iPhone far behind in sales securing the second position after RIM's Blackberry.

According to NPD RIM’s Blackberry OS market share is maintained at 36% of the US market, Android has 28% and iPhone has 21% of the market share. It is understood that the growth of Android OS is attributed to the larger carrier support, competitive pricing and image of the carrier. The additional goodies and attractive offers like Verizon’s "buy one get one free" has proved as an icing on the cake. So be it the technofreaks or the bargain mongers, the android phones are the way to go.

How to Keep Yourself Motivated Every Day

Enough has been said and written on how to achieve your goals and motivation to fulfill your dreams but with time I have realized that our everyday life needs a motivation to get up in the morning and take on the grills of the daily life. And accomplish all the things you are supposed to do everyday day. it's easy to find a motivation to win a game or gain promotion but what about the motivation needed to get up each morning and carry on your daily chores, go to the office, finish your daily routine and hit the bed. Even I feel demotivated to do so each day and have found a set of do’s to keep myself motivated in everyday life. Let’s discuss a few of those here. 1. Read a motivational quote every morning It is very important to start your day with a positive thought, it sets the tone of the day. The best way to do this is following someone on twitter who keeps tweeting inspirational quotes or there are numerous apps for this as well. A positive thought in the

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Marketing and Communication during Covid-19

Humankind is facing a never before challenge and this will change the way we know the world. We have never seen such a large population of the world, locked in homes for this long. In the last three months, we have realized that we will have to change a lot in our way of life as we move on. How Pandemic has changed the world for Marketers With more than half of the population living under restrictions, every marketeer is facing a two-pronged challenge. The first one is a sharp drop in sales and second, limited marketing channels. Even if they market, it’s very unlikely that people will be able to buy and sales will pick. And then, with shrinking revenues, marketers across the world, are under enormous pressure and, either already facing or will face the pay cuts or shrinking team sizes subsequently. What not to do at this time Marketers or brand managers need to be extra cautious while doing any communication. This is not the time to be an opportunist marketeer rather

MIA: Marketing In Action

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