Product Innovation: Motorola is Here to Stay

Motorola rolls out new digital campaign #MotoFaceOff to stir up hype around the launch of its premium phone - Moto X Force.

In this rapidly changing world, the marketing war is fought on so many grounds that we couldn’t even think of a decade back. And when it’s a technology cum personal white good like mobile phone people are extra careful in choosing their pick as the market is flooded with new arrivals every day and every new comer at least a few notches above the predecessor. In this tough market how a brand like Motorola is planning to take its competitors head on though product innovation is something really interesting to know.

Read the complete article here: http://bit.ly/1PqaVO1

Source: www.afaqs.com

What is the market of integrating AI with internal systems of organsations

The business of AI integration with organizational internal software, often referred to as enterprise AI or AI for business, is significant and continues to grow rapidly. As organizations seek to leverage artificial intelligence to improve efficiency, productivity, and decision-making, the demand for AI integration into internal software systems has increased across various industries. Here are some key aspects to consider regarding the size and growth of this market: Market Size : The market size for AI integration with organizational internal software is difficult to quantify precisely due to its broad scope and varying definitions. However, several reports and market research studies provide insights into the overall AI market size and its subsets, such as enterprise AI. Growth Trends: The adoption of AI within organizational software systems is experiencing robust growth. Companies across industries are investing in AI-powered solutions to automate repetitive tasks, enhance da...

Learn Marketing: Brand Strategy Vs Marketing

Students, professionals and even Leaders are sometimes confused as to what exactly is marketing and how is it different from Brand strategy. Marketing and Brand strategy are not mutually exclusive ideas, in fact they are interdependent strategic activities that feed, inform, and drive each other. We will see in this article that the most important distinction is in the intent – and desired outcome – of each area. Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. Brand strategy defines how people should ideally feel about your business and product . It strives to find how to optimally present your offering and what you stand for in the market. It is an abstract idea held in the hearts and minds of people connected to your business as customers, partners, suppliers, or employees. If i consider a brand as a “promise delivered” then brand strategy is about defining the promise, the idea behind it and explainin...

How to Keep Yourself Motivated Every Day

Enough has been said and written on how to achieve your goals and motivation to fulfill your dreams but with time I have realized that our everyday life needs a motivation to get up in the morning and take on the grills of the daily life. And accomplish all the things you are supposed to do everyday day. it's easy to find a motivation to win a game or gain promotion but what about the motivation needed to get up each morning and carry on your daily chores, go to the office, finish your daily routine and hit the bed. Even I feel demotivated to do so each day and have found a set of do’s to keep myself motivated in everyday life. Let’s discuss a few of those here. 1. Read a motivational quote every morning It is very important to start your day with a positive thought, it sets the tone of the day. The best way to do this is following someone on twitter who keeps tweeting inspirational quotes or there are numerous apps for this as well. A positive thought in the...

MIA: Marketing In Action

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