MIA: Marketing In Action

Marketing: The story of a guy and a gal who met at a party...  Suppose you see a gorgeous girl at a party, you go up to her & say  1. "I am very rich. "Marry me!" - That's Direct Marketing " 2. 1 of your friends goes up to her & pointing @ you says: "He's very rich. "Marry him." -That's Advertising ."  3. Get her telephone number. The next day, you call and say: "Hi, I'm very rich. "Marry me - Telemarketing "  4. She walks up to U & says:"You are very rich! "Can you marry ! me?" - Brand Recognition 5. "I am very rich. Marry me!" She gives U a hard slap - Customer Feedback  6 "I'm rich, Marry me!" ur wife arrives. - Restriction for entering new markets

"Geeks Will inherit the Earth"- this is what London based journalist Angela Saini expresses in her book on the geeks, the Indians are, in the most positive way. How the world is getting affected by the Indian talent.  The title " Geek Nation: How Indian Science taking over the world". The book expresses her views on the Rise of India as the Scientific Superpower, an idea slightly forgotten under the most talked about India becoming a superpower. "Saini has a genuine talent for describing science" -  The Sunday Times Angela is a science journalist and author based in  London married to a journalist.   Her work focuses on science, technology and their impact on society. Angela's writing has been published in  New Scientist ,  Science ,  Wired  and  The Economist , and she's a regular reporter on BBC radio science shows, including  Digital Planet . Angela was shortlisted for the best feature award from the  Association of Brit...