MIA: Marketing In Action

Branding I have sacrificed a promising career in IT to get into Advertising and Marketing and lack of any formal training keeps my hunger for any knowledge in these areas burning. It keeps me on a constant learning path.  Brand and Branding are the most talked about and discussed topic in the field of marketing but yet the Making of a Brand has always been a big mystery. It begins with the understanding that a brand is far more than just a name or a logo. Instead, it’s comprised of a complete set of attributes and tools, or “identity elements,” that give the brand a unique identity. Brand elements Name At the core of a brand identity is the name, outliving ad campaigns, taglines, and even logo treatments. Descriptive names such as Intel and QuickBooks work because they immediately suggest positive attributes, while key associations for coined names such as Kodak and Exxon have been crafted over time. Logo  Almost all of the world’s strongest...

Here are some of the most astonishing and hard hitting ads of the current times.      Save Trees..Trees Save! Fevicol aisa jod lagaye, ache se acha na tod paye! You can see an absolute exaggeration in terms of expression. The opposite repelling poles being stick with the Fevicol. Milk Power! Ads are where you should leave all your logical thinking behind to appreciate the creativity of the Admaker. The power of milk enables a child to leave impressions of his fingers on otherwise brittle and delicate glass tumbler.    Big Bazaar Women's Day Ad  They all have gone to enjoy the Women's day offers... what are you doing?? The ad beautifully brings about the central message of how interested the women will be for this special women's day offer.

I logged into my personal email account and found this mail from my Investment consultant. Its an Emailer from an investment and Broking firm which he forwarded to me. The copy of the Ad really takes you through a shock treatment. Someone from the industry even said that it brings the hell out of people but still works both ways. Guess its a good example of Scary and hard hitting Ad. Happy Investing Anuj

Indian RUPEE gets an international status symbol, joins Elite currency club — designed by Bombay IIT post-graduate D Udaya Kumar, is a blend of the Devanagri 'Ra' and Roman 'R' in having a distinct identity — reflecting that the Indian currency is backed by an over-trillion $ economy, symbolizing OUR inching steadily but surely towards being First World countries! India is to have a new symbol for its currency, the rupee, after the government approved the winning entry in a national competition. The year long contest was announced in 2009. The winning entry was one of five shortlisted in the public competition announced in March 2009 submitted by D Udaya Kumar, a newly-appointed teacher of design at the Indian Institute of Technology. Designers were given a brief to come up with a symbol that captures the ethos and culture of India. A panel of artists, officials and bankers picked the new design. The symbol is a cross between the Roman letter R and its Hindi equival...

Now no need to worry for charging your phone if you are going out. Nokia has launched a real environment friendly device, a Bi-cycle phone charger in its efforts to provide green technology to the world . The charger provides free and efficient charging from bicycling. So you don’t have to worry while going out but only if you are a bicycle rider. Key Features: Attains the efficiency of normal charger at 12 kmph. Robust bottle dynamo structure Protective bag for device For all Nokia devices with 2mm charger jack Total kit weight < 350gm Operating temperature -15°C to +55°C Nokia Bicycle Charger Kit  DC14 captures free and eco-friendly energy from bicycling. The charger is easy to install and resists humidity and dust. The c harger starts charging as soon as the bicycle speed reaches 6 kmph and stops at 50 kmph. Nokia, now easier to connect with people.  Source: Nokia press kit

Now this may sound a bit weird for those not that technologically oriented, esp mobile but this is definitely something for that huge technical friend base of mine. The technology giant Google has got a point to cheer. According to NPD, a consumer marketing research organization, Google's Android platform is reported to have left iPhone far behind in sales securing the second position after RIM's Blackberry. According to NPD RIM’s Blackberry OS market share is maintained at 36% of the US market, Android has 28% and iPhone has 21% of the market share. It is understood that the growth of Android OS is attributed to the larger carrier support, competitive pricing and image of the carrier. The additional goodies and attractive offers like Verizon’s "buy one get one free" has proved as an icing on the cake. So be it the technofreaks or the bargain mongers, the android phones are the way to go.

Reel life to real life In 'Chak De' Indian Female Hockey team overcomes all the adversities to lift the world cup trophy under their coach Kabir Khan (SRK) but the real life seems to be far more difficult than that. In continuation to the Hockey drama in the country over the last few days wherein the Hockey Association bowed to the men, Female players have decided to take their case public. The indian women's hockey team members have not succumbed to the inability of Indian Hockey federation to provide any resources and taken a path of self-help. Four players from the team have opened a bank account in BHopal and have appealed to the people of India to support the Women's Hockey team.They are also planning a fund in the name of Indian womens Hockey.

Being in the field of Marketing communication has really improved my eye and taste for quality communication. Emailers are the most cost-effective and widely used tool in the field of marketing. I recently got an emailer sent by a placement consultant. Please have a look and I am sure you would like to give your friends a chance to smile too. :P