Skip to main content

Wonder Marketing: Advertising on Roti (Bread)


What if your Roti (bread) asks you if you washed your hands? Yes this is what the 2.5 million roti's will read at the Kumbh mela, supposedly the largest congregetion of Humanity on earth.

Hindustan Lever, country's largest consumer goods company with its creative agency Ogilvy are reminding those visitng the Kumbh mela if they washed their hands before eating. The innovative idea is the brain child of Ogilvy Action, the activations arm of Ogilvy under the aegis of Vipul Salve, the NCD.
This innovative idea came after a grill which went on for 8 long months and discussing 200 obvious options of engaging the mela attendees in health related games or some similar activities but HUL was looking for something really out-of-the-box.
A heat stamp was specially made to make the impression of the message on the chapattis. The agency also tied up with over 100 dhaba owners in the vicinity and handed out more than 2.5 million chapattis stamped with the Lifebuoy message.
With this Wonder marketing, HUL has definitely delivered and hopefully the attendees ate with cleaner hands.

AnujShailGupt

Photo Courtesy: Business Today

Popular posts from this blog

Learn Marketing: Brand Strategy Vs Marketing

Students, professionals and even Leaders are sometimes confused as to what exactly is marketing and how is it different from Brand strategy. Marketing and Brand strategy are not mutually exclusive ideas, in fact they are interdependent strategic activities that feed, inform, and drive each other. We will see in this article that the most important distinction is in the intent – and desired outcome – of each area. Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals.   Brand strategy defines how people should ideally feel about your business and product . It strives to find how to optimally present your offering and what you stand for in the market. It is an abstract idea held in the hearts and minds of people connected to your business as customers, partners, suppliers, or employees. If i consider a brand as a “promise delivered” then brand strategy is about defining the promise, the idea behind it and explainin...
Read more

The market of integrating AI with internal systems of organisations

 The business of AI integration with organizational internal software, often referred to as enterprise AI or AI for business, is significant and continues to grow rapidly. As organizations seek to leverage artificial intelligence to improve efficiency, productivity, and decision-making, the demand for AI integration into internal software systems has increased across various industries. Here are some key aspects to consider regarding the size and growth of this market: Market Size : The market size for AI integration with organizational internal software is difficult to quantify precisely due to its broad scope and varying definitions. However, several reports and market research studies provide insights into the overall AI market size and its subsets, such as enterprise AI. Growth Trends: The adoption of AI within organizational software systems is experiencing robust growth. Companies across industries are investing in AI-powered solutions to automate repetitive tasks, enhance da...
Read more

Changing faces of Cadbury's Dairy Milk chocolate

Amazing- The changes faces of Cadbury's Dairy Milk Chocolate Cadbury- Company intro Cadbury is a confectionery company owned by Kraft Foods and is the industry's second-largest globally after Mars, Incorporated. Headquartered in Uxbridge, London, United Kingdom, the company operates in more than 50 countries worldwide. Cadbury was founded almost 200 years ago when John Cadbury opened a shop in Bull Street, Birmingham in 1824. Cadbury's cocoa & drinking chocolate soared in popularity resulting in sale of 11 sorts of cocoa & 16 distinct lines of drinking chocolate by 1842. In 1905 Cadbury launched the world-famous Dairy Milk bar – still going strong today. Cadbury & others also started making 'Countlines' – bars with other ingredients like nougat, wafer & honeycomb, covered in chocolate – think of Crunchie & Flake.
Read more