Wonder Marketing: Advertising on Roti (Bread)

What if your Roti (bread) asks you if you washed your hands? Yes this is what the 2.5 million roti's will read at the Kumbh mela, supposedly the largest congregetion of Humanity on earth.

Hindustan Lever, country's largest consumer goods company with its creative agency Ogilvy are reminding those visitng the Kumbh mela if they washed their hands before eating. The innovative idea is the brain child of Ogilvy Action, the activations arm of Ogilvy under the aegis of Vipul Salve, the NCD.

This innovative idea came after a grill which went on for 8 long months and discussing 200 obvious options of engaging the mela attendees in health related games or some similar activities but HUL was looking for something really out-of-the-box.

A heat stamp was specially made to make the impression of the message on the chapattis. The agency also tied up with over 100 dhaba owners in the vicinity and handed out more than 2.5 million chapattis stamped with the Lifebuoy message.
With this Wonder marketing, HUL has definitely delivered and hopefully the attendees ate with cleaner hands.

AnujShailGupt

Photo Courtesy: Business Today

How to Keep Yourself Motivated Every Day

Enough has been said and written on how to achieve your goals and motivation to fulfill your dreams but with time I have realized that our everyday life needs a motivation to get up in the morning and take on the grills of the daily life. And accomplish all the things you are supposed to do everyday day. it's easy to find a motivation to win a game or gain promotion but what about the motivation needed to get up each morning and carry on your daily chores, go to the office, finish your daily routine and hit the bed. Even I feel demotivated to do so each day and have found a set of do’s to keep myself motivated in everyday life. Let’s discuss a few of those here. 1. Read a motivational quote every morning It is very important to start your day with a positive thought, it sets the tone of the day. The best way to do this is following someone on twitter who keeps tweeting inspirational quotes or there are numerous apps for this as well. A positive thought in the

Ads to Admire: Amul's reply to Petrol Price Hike

A master stroke by Cunha hitting the minds of the people. Click to Learn the difference between Brand strategy & Marketing.

Marketing and Communication during Covid-19

Humankind is facing a never before challenge and this will change the way we know the world. We have never seen such a large population of the world, locked in homes for this long. In the last three months, we have realized that we will have to change a lot in our way of life as we move on. How Pandemic has changed the world for Marketers With more than half of the population living under restrictions, every marketeer is facing a two-pronged challenge. The first one is a sharp drop in sales and second, limited marketing channels. Even if they market, it’s very unlikely that people will be able to buy and sales will pick. And then, with shrinking revenues, marketers across the world, are under enormous pressure and, either already facing or will face the pay cuts or shrinking team sizes subsequently. What not to do at this time Marketers or brand managers need to be extra cautious while doing any communication. This is not the time to be an opportunist marketeer rather

MIA: Marketing In Action

Search This Blog